Ben Page's slides from the Intergenerational Commission launch

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1. Version 1 | Internal Use Only© Ipsos MORI Version 1: Public Paste co- brand logo here Fragmented Times – Generational Strains? Ben Page Chief Executive, Ipsos MORI…
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  • 1. Version 1 | Internal Use Only© Ipsos MORI Version 1: Public Paste co- brand logo here Fragmented Times – Generational Strains? Ben Page Chief Executive, Ipsos MORI @benatipsosmori
  • 2. © Ipsos MORI Global anxiety about millenial generation 81% 49% 45% 41% 40% 35% 34% 34% 34% 31% 31% 30% 29% 24% 23% 20% 19% 19% 16% 13% 7% 11% 19% 18% 18% 31% 26% 29% 24% 32% 23% 15% 34% 30% 26% 38% 27% 22% 27% 24% 8% 32% 37% 41% 29% 47% 40% 37% 42% 37% 45% 42% 56% 42% 46% 54% 43% 54% 62% 60% 69% China India Brazil Turkey Russia S Africa S Korea Japan Total Argentina Poland Australia Italy Germany Canada GB Sweden US Spain Belgium France Better Worse Total Great Britain To what extent, if at all, do you feel that today’s youth will have had a better or worse life than their parents’ generation, or will it be about the same? 1 2 3 4 5 6 8 7 T 9 10 11 12 13 14 15 16 17 18 19 20 Base: 16,039 adults across 20 countries (1,000 GB), online, 3-17 Sept 2013
  • 3. Version 1 | Internal Use Only© Ipsos MORI 43 23 22 45 42 22 12 35 54 April 2003 November 2011 February 2016 % Higher/better % Lower/worse When they reach your age, do you think today’s youth will have a higher/better or lower/worse quality of life than you / their parents’ generation, or about the same? Growing anxiety about the young’s future Base: 1,001 British adults 18+, 13th – 16th February 2016 Source: Ipsos MORI
  • 4. Version 1 | Internal Use Only© Ipsos MORI 53 33 41 67 81 13 18 15 8 6 32 47 43 21 9 Total Generation Y (18-35) Generation X (36-49) Baby Boomers (50-69) Pre-war generation (70+) % Better % Worse To what extent, if at all, do you feel that your generation will have had a better or worse life than your parents’ generation, or will it have been the same? Generation Y are the least positive about the prospect of a better life than their parents Base: 1,001 British adults 18+, 13th – 16th February 2016 Source: Ipsos MORI
  • 5. Version 1 | Internal Use Only© Ipsos MORI 64 36 24 25 18 8 6 7 18 9 17 8 20 13 8 Financial (net) More difficult to buy own home Less secure work Less well paid work Increased cost for university education / student debt Higher rental costs End of final salary pensions / less generous pensions More difficult to find work Lifestyle / Health (net) Mental health Wider issues (net) Slower / no economic growth Government support (net) Lack of investment in public services Less support from government in benefits Thinking about adults aged 35 or under living in Britain today, in which ways, if any, do you feel their lives are or will be harder than the lives of people from their parents’ generation? Is there anything else? Base: 1,001 British adults 18+, 13th – 16th February 2016 Total Housing and work the key reasons under 35s feel life harder for them 70% 44% 29% 26% 15% 13% 11% 6% 25% 11% 19% 7% 16% 10% 10% 18-35
  • 6. Version 1 | Internal Use Only© Ipsos MORI 48% 39% 52% 57% 44% 45% ...Work-related issues ...Housing-related issues Aged 18-34 Aged 35-54 Aged 55+ Thinking about adults aged 35 or under living in Britain today, in which ways, if any, do you feel their lives are or will be harder than the lives of people from their parents’ generation? Generation Y themselves are more concerned about work- related challenges than housing % mentioning… Overall score 48% Overall score 47% Base: 1,001 British adults 18+, 13th – 16th February 2016 Source: Ipsos MORI
  • 7. Version 1 | Internal Use Only© Ipsos MORI All data points represent > 200 responses “How much do you agree or disagree that … the creation of the welfare state is one of Britain's proudest achievements.” % Agree Different generations may also have different expectations Source: British Social Attitudes 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 00 01 02 03 04 05 06 07 08 09 10 11 12 13 Pre war (before 1945) Baby boomers (1945-65) Generation x (1966-1979) Generation y (1980-2000)
  • 8. Version 1 | Internal Use Only© Ipsos MORI Version 1: Public Paste co- brand logo here Fragmented Times – Generational Strains? Ben Page Chief Executive, Ipsos MORI @benatipsosmori
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