CII Big Picture Summit 2015 Retrospective

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The Confederation of Indian Industry’s Big Picture Summit 2015 held between October 19-20 in New Delhi ended on a bright note with convergence of various media getting a major boost to work towards a National Policy for high M&E growth. The summit deliberated on not only the form of this new convergence, but also how to design a new law to facilitate it in accordance with the technology shaping up the new digital world. Deliberations on innovation and disruptive business models were among the talking points at the summit. The mega event assumed significance in view of the push for the M&E industry to wards achieving $100 billion growth by the end of 2025. We brought together the best of business minds in the M&E space to chalk out a roadmap on the policy front and regulatory interventions that would give a boost to this sector.
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  • 1. Towards $100 billion Indian M&E Industry national policy for high growth of m&e CII BIG PICTURE SUMMIT New Delhi, 19-20 October 2015 RETROSPECTIVE
  • 2. CII Big Picture Summit www.ciibigpicture.com2 CII Big Picture Summit www.ciibigpicture.com 1 The Confederation of Indian Industry’s Big Picture Summit 2015 held between October 19-20 in New Delhi ended on a bright note with convergence of various media getting a major boost to work towards a National Policy for high M&E growth. The summit deliberated on not only the form of this new convergence, but also how to design a new law to facilitate it in accordance with the technology shaping up the new digital world. Deliberations on innovation and disruptive business models were among the talking points at the summit. The mega event assumed significance in view of the push for the M&E industry towards achieving $100 billion growth by the end of 2025. We brought together the best of business minds in the M&E space to chalk out a roadmap on the policy front and regulatory interventions that would give a boost to this sector. The government, regulator, academia and civil society joined the discussions to sug- gest policy changes and new ways to boost M&E sector’s revenues and growth. We are extremely thankful to Shri Arun Jaitley, Minister of Finance and Minister of Information & Broadcasting, to have met a CII delegation of top M&E CEOs and discuss issues pertaining to the industry during the summit. The Minister of State for Information & Broadcasting Col. Rajyavardhan Rathore in his inaugural address provided clarity on the government’s vision and boosted the Indian M&E industry’s confidence for the goal of $100 billion to be achievable through a collaborative approach. CII also organised a CEOs Roundtable with Shri Sunil Aroa, Secretary, Information and Broadcasting, to discuss various issues related to the National Policy for high growth of the M&E sector. The fourth edition of CII Big Picture Summit has infused a new breath of life to this sector whose soft power can bring innumerable benefits to the Indian economy. It has brought a fresh mindset to leap forward in this sector. CII’s vision is to create growth templates in all M&E verticals and bring the in- dustry together and speak in a united voice for all major issues. An innovative push from the government in an enabling regulatory infrastructure and policy reforms will create a world class knowledge driven entertainment economy for India. From the desk of DG, CII CII Big Picture Summit 2015 BEST MINDS BEST TALENT BEST CONTENT Chandrajit Banerjee Director General Confederation of Indian Industry
  • 3. CII Big Picture Summit www.ciibigpicture.com2 CII Big Picture Summit www.ciibigpicture.com 3 CII Honours Ajay Devgn for His Contribution to Indian CinemaSudhanshu Vats in conversation with Ajay Devgn
  • 4. CII Big Picture Summit www.ciibigpicture.com4 CII Big Picture Summit www.ciibigpicture.com 5 A jay Devgn, who has been a part of Indian film industry for over two decades, was felicitated on October 19 for his valuable contribution to the Indian cinema at the opening day of Confederation of Indian Industry (CII)’s Big Picture Summit. The two-time National Award-winning film actor is today among Bolywood’s most bankable box office stars. It isn’t his crowd-pulling prowess alone that defines him. His approach to his star status sets him apart from the crowd. Primarily, his fans get to see Devgn only on the big screen. As his public appear- ances are rare, the seasoned actor lets his films do the talking for him. Like a true-blue professional, he has steadily evolved with age even if it might be fair to say that not every huge box-office grosser that he spearheads today does justice to the actor in him. Devgn projects a wide range of screen personas with effortless ease – from fire-spewing crime-busters in commer- cial potboilers to the poker-faced lead in the Golmaal series of laugh riots to strong and brooding men in intense, off- mainstream human dramas. “When you are an actor you do not think about genres... When you are doing comedy you do think, ‘Oh I wish I was doing a serious film as it takes less en- ergy’. Comedy needs a lot of energy and timing. When you are doing action you feel tiring. I like to switch and do dif- ferent things,” Ajay said after being fe- licitated by Sudhanshu Vats, chairman, CII National Committee on Media and Entertainment and Group CEO, Viacom 18 Media Pvt. Ltd, for his contribution to the Indian cinema. For nearly a decade after his debut, he was seen by industry observers princi- pally as a non-actor, an action hero with panache for crowd-pleasing flamboy- ance. His fight sequences, his on-screen stunts, and his rough and ready meth- ods endeared him to many segments of the mass audience. But that is a thing of the past although Devgn’s action hero image is far from history as films such as Action Jackson and Son of Sardaar prove. By the turn of the millennium, the ac- tor had added many new layers to his screen persona, which helped him bag the National Award for Best Actor twice in the span of five years – for Mahesh Bhatt’s Zakhm (1998) and Rajkumar Santoshi’s The Legend of Bhagat Singh (2002). “I’ve worked with every kind of director. In the 1990s I was the first actor, who started working in so called ‘art cinema’. Today it is not called art cinema as there are no films like ‘Dil Kya Kare’ or directors like Govind Nihalani, Rituparno Ghosh,” the 46-year-old actor said. While Zakhm was indeed the turning point of Devgn’s career, he had begun to show signs of his latent emoting prow- ess much earlier, notably in films such as Naajayaz, made by Mahesh Bhatt in the mid-1990s. “I had those films where people thought I was crazy as a commer- cial actor doing films like these. But I learned a lot from these films. Also I’ve a lot of respect for Mahesh Bhatt. The only thing I tell everybody and tell him also is that I wish he could come back and direct again. His last film that he directed was ‘Zakhm’ for which I got a National Award and after that he quit. So I really miss him,” the actor said. His powerful performance in Najaayaz, in which he, playing the illegitimate son of an underworld don, managed to hold his own against an actor of the proven calibre of Naseeruddin Shah, was ap- plauded. People sat up and took notice of the brooding eyes, the ability to convey simmering anger with remark- able economy, and the willingness to experiment with character hues. Devgn announced his arrival on the Bol- lywood firmament with a bang in 1991 with the super-successful Phool Aur Kaante. But for several years produc- ers kept him pinned down to roles that exploited the stuntman in him, not the actor. But he successfully broke free from those moorings and achieved greatness as a star and an actor. By experiment- ing with a wide array of genres, he has prevented himself from falling into the trap of any kind of stereotypes. Today, at one end of the spectrum is his string of hard-hitting politically inflected films with Prakash Jha (Gangaajal, Apaharan, Rajneeti). On the other is his association with Rohit Shetty, with whom he has not only done the three Golmaal films and Bol Bachchan, but also Singham and Singham Returns. The actor is also known for donning hats of a director and a producer as well. When asked which one he likes doing more, the actor said: “I won’t say that donning the hat of a producer is my favourite one but I love doing it because it stresses you out too much. Rest as an actor or a director, I’m pretty much comfortable handing both, so I don’t have to worry about that. Devgn is one of the few contemporary Bollywood stars who recognize the importance of keeping the image trap at bay. He is quality-conscious, prag- matic and absolutely clear about what he wants to extract from his craft. This enables him to play characters rather than himself on the big screen. At 46, he is a Bollywood elder states- man who has paved the way for many younger actors who want to strike a balance between action roles and emotionally nuanced characters. If screenplays with both depth and range are available today in Hindi mainstream cinema more freely than ever before, then the contribution of the likes of Devgn has to be acknowledged. The two-time National Award-winning film actor is today among Bolywood’s most bankable box office stars Ajay Devgan Actor As his public appearances are rare, the seasoned actor lets his films do the talking for him
  • 5. CII Big Picture Summit www.ciibigpicture.com6 CII Big Picture Summit www.ciibigpicture.com 7 Walking Hand in Hand With Industry T he government is seeking a partnership with the Media and Entertainment (M&E) Industry to set up an Institute of Excellence for Gaming and Animation, said Minis- ter of State for Information & Broad- casting Col. Rajyavardhan Rathore at the CII-Big Picture Summit 2015 held in Delhi from October 19 to 20. The setting up of the institute has been under discussion in view of the skill development potential of the M&E sector “where the youth work- force could act as a force multiplier”, the minister said. The proposed joint initiative could lead to the convergence of content, skill and technology in the M&E domain, Col. Rathore said. He commended the Indian media for its reach and ability to drive the economy. “You are in the mind of every Indian, your reach is amazing and you are driving the thought process and country’s economy,” the minister told the M&E industry leaders. Regarding the various initiatives undertaken by the government, Col. Rathore said the potential of India as a “film shooting destination” is a part of the government’s proactive initiative in the policy domain. The ministry is pursuing the idea of funding Indian films in collabora- tion with the industry to participate in prestigious international awards such as Oscar and film festivals like Cannes, he added. This is being done in view of Hon’ble Prime Minister Narendra Modi’s vision to strengthen India’s soft power po- tential. In this context, the Ministry is also considering making the National Film Development Corporation of India (NFDC) a single window institu- tion for all film shooting permissions in India, he said. The Minister called upon the industry leaders to provide “out of box solu- tions” to promote cinema through small and mobile theatres in rural areas to enhance its reach. In his address, Col. Rathore empha- sized that the future roadmap of the M&E sector depended upon tech- nology, creativity and vision to tap resources for optimal utilization. The government’s policy would incorpo- rate the same keeping in mind the contemporary M&E domain frame- work, according to the minister. Highlighting some Ministry initiatives, Col. Rathore emphasized the success of FM Phase III auctions in light of the transparent process adopted, measures being put in place to fast track digitization and the emphasis of the government on Social Media and Digital advertising to ensure enhanced presence of government initiatives. Col. Rathore also emphasized the need to provide top class training to the media fraternity so as to ensure good quality skills and content in view of the challenges facing the sector. Col. Rajyavardhan Singh Rathore Minister of State for Information & Broadcasting Besides seeking several joint initiatives with the M&E indistry, the Minister called upon the industry leaders to provide “out of box solutions” to promote cinema through small and mobile theatres in rural areas to enhance its reach
  • 6. CII Big Picture Summit www.ciibigpicture.com8 CII Big Picture Summit www.ciibigpicture.com 9 Coming up, a Comprehensive Policy P articipating at the CII CEOs Roundtable on October 12 with media and entertainment in- dustry leaders, Mr Sunil Arora, Secretary, Min- istry of Information & Broadcasting said the Ministry will soon draft a comprehensive policy document that will give a roadmap for the M&E industry to grow and scale new heights. However, Mr Sunil Arora made it clear that a “robust self regulation” is what will be looked into. In a candid 120-minute discussion with M&E CEOs across verticals, Mr Arora gave a patient hearing on roadblocks faced by industry -- single window clear- ance, ease of doing business, infrastructure, screen density, skills, increase in FDI among others. Mr Arora promised collaboration with the M&E indus- try initiating more than “baby steps” needed by the sector to grow to new heights. Bearing issues impact- ing national security, Mr Arora maintained that “all issues raised by CEOs are eminently doable”. Mr Arora said that within the I&B Ministry there is already is a sub-group headed by Mr J S Mathur, Spe- cial Secretary, Ministry of Information & Broadcast- ing whose terms of reference are now being recast. A new terms of reference (including the policy related issues) will be issued after deliberation with the M&E industry. “We should have a mental time frame of two to three months months to give some kind of a tangible docu- ment. And, we will involve all stakeholders at various stages,” said Mr Arora. “When a certain document is ready it will be put on the website for a wider consul- tation.” The comprehensive policy framework is likely to encompass all M&E verticals. As issues related to films come under the ambit of state governments, few secretaries from states will be included in the sub-group. Mr Sunil Arora Secretary, Ministry of Information & Broadcasting, Government of India We should have a mental time frame of two to three months to give some kind of a tangible document. And, we will involve all stakeholders at various stages CII organised a CEOs Roundtable with Mr Sunil Arora, Secretary, Ministry of Information & Broadcasting on issues related to the National Policy for High Growth of M&E
  • 7. CII Big Picture Summit www.ciibigpicture.com10 CII Big Picture Summit www.ciibigpicture.com 11 Media and Entertainment CEOs were jubilant and encouraged after two-hours of interaction with Mr Sunil Arora, Secretary, Ministry of Information & Broadcasting, Government of India, during a roundtable conference in New Delhi on October 12, 2015. Senior government officials Mr J S Mathur, Special Secretary, Minstry of I&B, Mr Sanjay Murthy JS (Films), Ms R Jaya JS (Broadcast) and Mr Punit Kansal JS (Broadcast) were also present during the discussion with Mr Arora. CEOs representing across M&E verticals were optimistic and expressed a new air of confidence. “We have not seen this kind of frank discussion in recent times.” This was the constant refrain among media leaders who were present at the discussion. Issues related to ease of doing business, creating business-friendly environment, film certication, single-window clearance for film shootings, spectrum for radio, carriage fees among others were discussed during the round- table. “It is a very progressive meeting attended by all major stakeholders. The Secretary has a clear plan with time- line of three months. We look forward to working with the group led by Mr J S Mathur,” said Mr Sudhanshu Vats, Chairman, CII National Committee on Media & Entertainment and Group CEO, Viacom 18 Media Pvt. Ltd.CII CEOs Roundtable with Mr Sunil Arora, Secretary, Ministry of Information & Broadcasting Fruitful discussion, it was
  • 8. CII Big Picture Summit www.ciibigpicture.com12 CII Big Picture Summit www.ciibigpicture.com 13 Create an objective & transparent construct for freedom of speech and social responsibility Policy to take care of evolution of new technologies across all verticals of the sector Incentivizing investment in content & technology through innovation and protecting IP Fair property rights regime - IPR policy. Pro-active policy initiatives are needed to do away with piracy Give potential investors a clear roadmap for the next decade A “feather touch” regulatory approach to facilitate growth in the new converged and changing media space and business models Market led pricing with parity across different media – pricing deregulation, transparency in distribution/value chain Infrastructure status to media and entertainment industry as information industry Build M&E into an economic powerhouse & target growing contribution to 2% of GDP Make India a leading force in creative industries globally Improve ease of doing business Need for a clear policy to achieve explosive growth similar to sectors like IT & Telecom which were backed by supportive policy The Indian M&E industry looks forward to a national policy that will visualize a clear cut roadmap to make India a media super power of the world Desired Policy Changes The Indian M&E industry looks forward to a policy that will visualize a clear cut roadmap to make India a media superpower of the world
  • 9. CII Big Picture Summit www.ciibigpicture.com14 CII Big Picture Summit www.ciibigpicture.com 15 M&E Undergoing Transformation Under GST everybody will be getting credits. There will be cross ad- justments of credits The tax levied by local bodies like panchayats and municipalities would remain the same as it is a major source of income to the local bodies. But the share of such taxes to the total tax collected would be insignificant The GST will bring in certainty of taxes. You will not be dealing with multiplicity of tax au- thorities. There will be a common portal of GST Network (GSTN) to pay taxes The multiplicity of tax will go in one stroke. Entertainment, services and goods tax both at the Centre and states will be built into one, making compliance hassle free The rolling out of GST will have a huge positive effect on the Media & Entertainment industry The M&E industry landscape in the coun- try is undergoing transformation and this is a challenge for all stakeholders, said Special Secretary, Ministry of Information & Broadcasting, Mr. J.S. Mathur, in his address at the CII Big Picture Summit. He emphasized that the government has taken many initiatives for providing an enabling environment for the growth of the sector. He said the rapidly changing technol- ogy provides great opportunities for various industry players in the sector - specifically content developers and creators. Mr. Mathur said the government is commit- ted to an enabling environment and the CII Big Picture Summit’s intent to work towards the goal to achieve $100 billion M&E sector is commendable. He said the single window clearance for for- eign film shooting will soon take off. While the issue of self regulation is set at rest, it needs more debate and introspection, he added. Mr J S Mathur Special Secretary Ministry of Information & Broadcasting Ms Rashmi Verma Special Secretary Revenue, Ministry of Finance Under GST there will be no concession or incen- tives to any industry. However, states which are wanting to continue with the fiscal conces- sions (like entertainment tax) could do so setting apart resources from their own kitty
  • 10. CII Big Picture Summit www.ciibigpicture.com16 CII Big Picture Summit www.ciibigpicture.com 17 The GST model law will be put on public domain. Nothing will be implemented without getting feedback from public domain. Don’t second guess as to what is going to happen. Respond when the rules are put on the public domain. Judge us on what has been put on public domain Call for Shared Approach Aconsortium approach should be followed by the M&E industry and the government to promote the conver- gence of TV and radio through smart phones to realize its true potential, said Mr. Jawhar Sircar, CEO, Prasar Bharati, as he addressed the M&E industry leaders at the fourth edition of CII Big Picture Summit 2015. Mr. Sircar said Pr
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