Content, context & technologies: inspiration for new experiences

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Our design director and partner, Guy Haviv, travelled to Båstad in Sweden last week to give a keynote at the annual Digital Days conference organized by Egmont media. In his talk, Guy discussed a possible ways for designing media experiences in an attention-deficit world.
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  • 1. 2014 Egmont Content, context & technologies: inspiration for new experiences Digital Days 2014 Guy Haviv Design Director, Partner Tel Aviv
  • 2. About Designit 2014 We grow businesses by designing new experiences for humans, enabled by technology. We are a global strategic design firm making innovation happen for the world’s most ambitious companies. We design brands, products, services, digital & mobile experiences and fuse them with technology. Welcome to Designit
  • 3. Overview San Francisco Madrid Barcelona Aarhus Copenhagen Munich Tel Aviv Sao Paolo Shanghai 300+ 32 28 Designits worldwide Educational Backgrounds Nationalities Tokyo Oslo Stockholm
  • 4. Egmont Section name A bit about me 2014
  • 5. 2014 Egmont Saturated Lives Digital Days 2014
  • 6. Egmont Saturated Lives Modern life is becoming increasingly saturated, overloaded with information. 2014
  • 7. Egmont Information overload is not ‘new’ 2014 Saturated Lives
  • 8. Egmont For short period of time, it seemed that the iPhone and iPad can help with this with their full screen apps. ! iOS facilitated a single immersive experience at a time. 2014 Saturated Lives
  • 9. Egmont But since then, social media mobile
 apps + increasing prominence of notifications made it increasingly harder to concentrate. 2014 Saturated Lives
  • 10. 2014 Egmont FOMO “FOMO is a form of social anxiety, whereby one is compulsively concerned that one might miss an opportunity for social interaction, a novel experience, profitable investment or other satisfying event.” Wikipedia Saturated Lives Fear Of Missing Out
  • 11. Egmont We struggle to concentrate,
 even when watching TV, or a film at the cinema. 2014 Saturated Lives
  • 12. Egmont Saturated Lives For many people, time and attention are now scarce resources. 2014
  • 13. 2014 Egmont More and more people have a hard time dealing with Distraction Saturated Lives
  • 14. 2014 Egmont Q How do we create digital user experiences that are increasingly relevant in this reality? Question:
  • 15. 2014 Egmont A By designing for helping users ‘making sense of the world’ By making discovery & consumption of content more familiar and simpler By designing for digestion ! By editing, curating & organizing fragmented media to be
 more linear Possible answers:
  • 16. Egmont I’d like to walk you through a few inspiration points. 2014 Saturated Lives
  • 17. 2014 Egmont Inspiration: 1. News on the web (Haaretz) Digital Days 2014
  • 18. Egmont Inspiration: News on the Web Haaretz is the oldest running newspaper in Israel 2014 It’s also the 3rd largest non-free daily
  • 19. Egmont Inspiration: News on the Web Think of it perhaps as an Israeli version of The Guardian 2014 Highly critical, left wing orientation, culturally minded, etc.
  • 20. Egmont Inspiration: News on the Web haaretz.co.il was re-designed several times in the past decade. 
 2014
  • 21. Egmont Inspiration: News on the Web Online, Haaretz mostly imitates the competition, the result is yet another news portal. 2014 Haaretz NRG news portal Ynet leading news portal
  • 22. Egmont Inspiration: News on the Web The tendency on these sites is to publish stories by categories, into ready-made templates. ! This includes web-only news and some stories from the printed edition 2014
  • 23. Egmont Inspiration: News on the Web This means that the dominating organization method is the site’s categories, tags and web page templates. 2014
  • 24. Egmont Inspiration: News on the Web Index pages are always the same template, with stories of the same category in the same place, with only text / images changing. ! Hierarchy is almost always determined by the template. 2014
  • 25. Egmont Inspiration: News on the Web The content is often infinite: there’s always more content. I’m always looking at a subset of all content available through some list page. 2014 Content from today and earlier this week is mixed
  • 26. Egmont Inspiration: News on the Web The print edition, however, is a finite object.
 It has a beginning, a middle and an end. 2014
  • 27. Egmont Inspiration: News on the Web It is edited, curated, organized, made hierarchical by experts - which output a finite object. 2014
  • 28. Egmont Inspiration: News on the Web When a person reads or skims this printed edition, and goes through it all the way to the end, there’s a feeling of accomplishment, even if she only skimmed her way through. 2014 Because she can get the sense of being ‘briefed’ and going ‘through everything’ - largely because the object is finite.
  • 29. Egmont Inspiration: News on the Web So much of this output, which is highly valuable and done by the most senior talents in the org. and is barely utilized on the Web. 2014
  • 30. 2014 Egmont Redesign Haaretz’ digital presence around it’s strengths: ! strong, thoughtful, critical, inspiring content, often with a long ‘durability’ Idea:
  • 31. Egmont Inspiration: News on the Web Design it’s web presence around 2 main pillars:
 1. Editions 2. Online news 2014
  • 32. Online NewsToday’s Edition Use this as a basis of the website layout: Inspiration: News on the Web
  • 33. On the mobile view of the site Inspiration: News on the Web Online News Today’s Edition Today’s Edition
  • 34. An on a tablet Inspiration: News on the Web Online NewsToday’s Edition
  • 35. Egmont Inspiration: News on the Web The ‘edition’ part includes the same content as the printed edition, in layouts and structure that are designed to work well on digital. 2014
  • 36. Egmont Inspiration: News on the Web These editions are finite objects, even in digital.
 They have a beginning, a middle, and an end. ! It’s an ‘object’ a user can understand, skim, read, start & finish. Pay for. 2014
  • 37. Egmont Inspiration: News on the Web The ‘online news’ content will be stronger as a result of the dichotomy between it and the ‘edition’ content. 2014
  • 38. 2014 Egmont Q How can we leverage existing content that has the potential for a long lifespan? Question:
  • 39. Use this slide when displaying a bright image that can benefit from a dark background. Section name I assume you’re familiar with Kindle Singles
  • 40. Egmont Inspiration: News on the Web I would enjoy reading a compilation of ‘election news’ content from one of the paper’s political commentators. ! Or a compilation of design articles from the last 6 months. 2014
  • 41. Egmont Inspiration: News on the Web Those could be sold as ‘small digital books’ within a future Haaretz app, as in app purchases, and accumulated in a digital library 2014
  • 42. Egmont Inspiration: News on the Web ~4 months after I originally talked about this at Google, the New York Times released a refresh of their website. 2014
  • 43. Egmont Inspiration: News on the Web Including many refinements, one of which is a new section called ‘Today’s Paper’ 2014
  • 44. Egmont Inspiration: News on the Web And a new feature inside ‘NYT Premier’ is called TBooks 2014
  • 45. Egmont Inspiration: News on the Web The redesign was extensive and includes many other features and enhancements. ! So we can’t attribute the impact on a specific feature or two, but in any case: ! Digital subscriptions grew by 18% 2014
  • 46. 2014 Egmont Inspiration: 2. Voice Digital Days 2014
  • 47. Egmont Inspiration: Voice For quite a few people, consuming audio content is becoming increasingly important as our lives become busier. 2014
  • 48. Egmont Inspiration: Voice This content comes in the form of podcasts, audiobooks, online radio and a mixture of the above. 2014
  • 49. Egmont Inspiration: Voice This content comes in the form of podcasts, audiobooks, online radio and a mixture of the above. 2014
  • 50. Egmont Inspiration: Voice This content comes in the form of podcasts, audiobooks, online radio and a mixture of the above. 2014
  • 51. Egmont Inspiration: Voice The BBC is doing very good use of this trend, serving content in it’s dedicated iPlayer Radio apps as well as propagating it as podcasts to the iTunes store. 2014
  • 52. Egmont Inspiration: Voice 2014 The BBC is doing very good use of this trend, serving content in it’s dedicated iPlayer Radio apps as well as propagating it as podcasts to the iTunes store.
  • 53. Inspiration: Voice
  • 54. Egmont Inspiration: Voice For some people, this channel complements many daily activities: Commuting, walking the dog, exercising, washing dishes, etc. 2014
  • 55. Egmont Inspiration: Voice I use podcasts and the BBC radio app as a learning tool: you can look up content on ‘color theory’ and get a list of things to listen to. 2014 which brings us to the next point.
  • 56. 2014 Egmont Inspiration: 3. Learning Digital Days 2014
  • 57. 2014 Egmont Q How can we be inspired by ‘linearizing media’ for learning? Question:
  • 58. Egmont “Inject knowledge” 2014 Inspiration: Learning
  • 59. Egmont Can we build ‘learning machines’? 2014 Inspiration: Learning
  • 60. Egmont Is there a way to do this with voice? ! Build a learning-machine that is simple, speaks ‘directly’ to my brain and makes me learn new things? 2014 Inspiration: Learning
  • 61. Egmont So of course there’s iTunes U 2014 Inspiration: Learning
  • 62. Egmont Some new services are very good at this: 2014 Inspiration: Learning
  • 63. Egmont Code Academy 2014 Inspiration: Learning - Success is within reach - Series of small achievements - Learning is interactive - Easy to pick up
  • 64. Egmont Code Academy 2014 Inspiration: Learning Hour of Code app I can imagine myself completing this interactive thing, and gaining new skills. ! It won’t be about reading, it will be active.
  • 65. Egmont But the real treat is a new tool called Gibbon. 2014 Inspiration: Learning
  • 66. Egmont Gibbon: playlists for learning (video on next slide) 2014
  • 67. Egmont2014
  • 68. Egmont2014
  • 69. Egmont Think of what’s possible for new learning experiences inspired by this? 2014
  • 70. 2014 Egmont Inspiration: 4. Products that generate linear experiences Digital Days 2014
  • 71. Egmont Flipboard, of course. 2014 Inspiration: products that generate linear experiences
  • 72. Egmont You would think that the kind of layouts Flipboard generates are only relevant on tablets, right? 2014 Inspiration: products that generate linear experiences
  • 73. Egmont Wrong.
 Flipboard on the iPhone is focused & wonderful. 2014 Inspiration: products that generate linear experiences
  • 74. Egmont2014
  • 75. Egmont Section name Would people pay for a new, re-imagined edition of their favorite magazine that is intimate and close them me on their phone? ! (I would.) 2014
  • 76. Egmont SundaySky 2014 Inspiration: Learning Generates ‘smart video’ out of various data sources AT&T Bill smart video
  • 77. Egmont SundaySky 2014 Inspiration: Learning Generates ‘smart video’ out of various data sources Smart Video for Travel
  • 78. Egmont Facebook Paper 2014
  • 79. Egmont2014 Inspiration: products that generate linear experiences
  • 80. Egmont Redux (closed) 2014 Inspiration: products that generate linear experiences
  • 81. 2014 Egmont Summary Digital Days 2014
  • 82. Leumi Card201 Idea vs. Innovation We discussed several inspiring ideas that deal with designing meaningful experiences related to media and content.
  • 83. Leumi Card201 Idea vs. Innovation Some of these may relate to types of media that are adjacent to Egmont’s business. We can use those to be inspired on how we might create new digital experience that help people make sense of the world, in a limited-attention span reality.
  • 84. Leumi Card201 Idea vs. Innovation Often times, in many organizations, it’s hard to tackle the need to innovate in the digital space. Common causes are operational complexity, tech feasibility, or the long time frames it takes to validate ideas. ! Surprisingly, it’s often the case that it’s best to engage these challenges head on.
  • 85. 2014 Egmont Thank you. Digital Days 2014 Guy Haviv Design Director, Partner Tel Aviv designit.com guy.haviv@designit.com !
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