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1. Store Associate Training 2. 2 Course Outline ã Understanding Home Depot Exteriors Value ã Understanding Large Ticket Buying Motives ã Simonton’s…
Transcript
  • 1. Store Associate Training
  • 2. 2 Course Outline • Understanding Home Depot Exteriors Value • Understanding Large Ticket Buying Motives • Simonton’s Industry-leading strengths • VantagePointeWebsite •Effective lead generation examples • Simonton product line up •Features vs. Benefits •Summary
  • 3. 3 •Cart Value •AOV •Bonus Prioritization Greatest return for least effort
  • 4. 4 Let’s compare Apples to apples Custom, Vinyl, High end, Low E, Argon Store Window RSW Window
  • 5. 5 Installed Benefits • Premium Products • Insured • Background checks • Proper permit filing • Warrantees • Peace of mind • Professionalism • Local • Transferrable • Resale • Efficiency
  • 6. Window industry quick facts Contrary to yesteryear’s rule of thumb, a recent report published by www.costvsvalue.com states that replacing your windows with high quality vinyl windows now surpasses both bathroom and major kitchen remodeling projects (in project dollars recouped at resale).
  • 7. Decision making criteria Many research studies collectively agree the following factors are the most important for customers when facing a large ticket buying decision. These are rated in order of highest to fourth highest in priority: 1. Confidence in the Manufacturer 2. Confidence in the Company 3. Confidence in the Associate 4. Price
  • 8. 8 Simonton History Over 60 years in the building industry. Simonton celebrates 68 years this year! Vinyl windows since 1980
  • 9. JD Power A Decade of Dominance • 2006-2011, “Highest in Builder and Remodeler Satisfaction among Residential Window and Patio Door Manufacturers.” Won 5 of 6 years. • 2010, “Highest in Builder and Remodeler Satisfaction among Residential Window and Patio Door Manufacturers Three Years in a Row” AND “Highest in Customer Satisfaction with Window and Door Manufacturers” Industry’s first • 2011, “Highest in Builder and Remodeler Satisfaction among Residential Window and Patio Door Manufacturers Three Years in a Row” AND “Highest in Customer Satisfaction with Window and Door Manufacturers” Closed award • 2010-2013, “Highest in Customer Satisfaction with Window and Door Manufacturers” Four consecutive years – another industry first
  • 10. Website Resources
  • 11. http://vantagepointe.simonton.com/ This is where your customer can learn all about VantagePoint This is where your customer can schedule an appointment
  • 12. Product line review
  • 13. Value Give the 72% a reason to spend more money
  • 14. Double Hung Fusion-Welded Frame and Sash Profiles and sashes are fused together to create a weather tight, strong one-piece Dual Air Locks For ventilation unit. Cam Lock Unique designed secure window lock Flush Mounted Tilt Latches For a clean, smooth sash rail. ¾” Stainless Steel Constant- Force Coil Balance Allows for a maintenance free, system for sash stability. Multiple Chambers Profile Vinyl profiles are filled with 13 dead air chambers that increase window insulation and aides structural integrality Tilt in/Lift out Sash Allow sash to tilt in for easy cleaning Supercept Spacer System Makes for low conduction rates, moisture-resistance and thermal Contoured Extruded Lift Rails efficiency Allows for easy opening –no matter how big the window. Accessory Groove For the addition of decorative trim & to aid in installation 3 ¼” Frame Allows to fit most openings ⅞” Insulated Glass Unit Double pane, Double strength glass with Low E and Argon Gas for increased energy performance 6500 Exterior Frame Meeting Rail Makes for a tight seal with our patented Inter-locking/ Over-lapping design Extruded Screens For strength and durability
  • 15. 6200Series Single Hung Fusion-Welded Frame and Sash ½” Stainless Steel Coil Balance Multiple Chambers Profile Reinforced Meeting Rail Vent Lock Cam Lock Unique designed secure window lock Tilt in/Lift out Sash Allow sash to tilt in for easy cleaning Intercept Spacer System Dual Contoured Extruded Lift Rails Integral Stucco Flange Aids in installation on stucco sided homes 2⅞” Narrow Frame Allows to fit most West coast openings ¾” Insulated Glass Unit Double pane, Double strength glass with Low E and Argon Gas for maximum energy performance ALSO AVAILABL E IN A BLOCK FRAME
  • 16. 18 1 Vent Latch For ventilation. Cam Lock Unique designed secure window lock Flush Mounted Tilt Latches For a clean, smooth top sash. 1/2” Stainless Steel Coil Balance Allows for a maintenance free, system for sash stability. Multiple Chambers Profile Vinyl profiles are filled with dead air chambers that increase window insulation and aides structural integrality Meeting Rail Makes for a tight seal with overlapping interlocking design that reduces air infiltration. Tilt in/Lift out Sash Allow sash to tilt in for easy cleaning Intercept Spacer System Makes for low conduction rates, moisture-resistance and thermal efficiency Dual Contoured Extruded Lift Rails Allows for easy opening –no matter how big the window. Narrow Fusion-Welded Frame and Sash 7/8” more glass top to bottom & side to side New narrow profile provides more viewing area. Profiles and sashes are fused together to create a weather tight, strong one-piece unit. 3 ¼” Frame Allows to fit most openings ¾” Insulated Glass Unit Double pane, Single-strength glass. Glass packages with LowE are available. Stepped Sill Better protection against air and water infiltration 6100 Features
  • 17. Summary •Best window manufacturer in the industry •Best company in the industry •Best warranties in the industry •Greatest selection of standard products •Something to fit everyone’s budget
  • 18. QUESTIONS?
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