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1. Store Associate Training 2. Course Outline ã Understanding the value of professional installation ã Understanding market trends and customer mindset ã…
Transcript
  • 1. Store Associate Training
  • 2. Course Outline • Understanding the value of professional installation • Understanding market trends and customer mindset • Simonton’s Industry-leading strengths • Website resources • JDPower • VantagePointe • Effective lead generation examples • Simonton product line up • Good, Better, Best • Features vs. Benefits • Product upgrades • Resonance • Sound and Security • Summary 2
  • 3. Prioritization Greatest return for least effort •Cart Value •AOV •Bonus 3
  • 4. Let’s compare Apples to apples Custom, Vinyl, High end, Low E, Argon Store Window RSW Window 4
  • 5. Installed Benefits • Premium Products • Insured • Background checks • Proper permit filing • Warrantees • Peace of mind • Professionalism • Local • Transferrable • Resale • Efficiency 5
  • 6. Window industry quick facts Contrary to yesteryear’s rule of thumb, a recent report published by www.costvsvalue.com states that replacing your windows with high quality vinyl windows now surpasses both bathroom and major kitchen remodeling projects (in project dollars recouped at resale).
  • 7. Decision making criteria Many research studies collectively agree the following factors are the most important for customers when facing a large ticket buying decision. These are rated in order of highest to fourth highest in priority: 1. Confidence in the Manufacturer 2. Confidence in the Company 3. Confidence in the Associate 4. Price
  • 8. Simonton History Over 60 years in the building industry. Simonton celebrates 67 years this year! Vinyl windows since 1980 8
  • 9. Financial Stability Fortune Brands Home and Security Division FBHS Quality behind every name
  • 10. Recent Awards “Highest in Customer Satisfaction among Window & Door Manufacturers, FOUR years in a row” 2010 2011 2013 2012
  • 11. Website Resources
  • 12. http://www.jdpower.com/microsites/simonton/
  • 13. http://www.jdpower.com/microsites/simonton/ A great resource for your customer from a third party! This includes information on the rankings, how Simonton was rated and even includes a great video for the customer to watch and learn.
  • 14. http://www.jdpower.com/microsites/simonton/
  • 15. http://www.jdpower.com/microsites/simonton/ Not only will your customers see the power of these rankings, but they will also be able to see how Simonton rated in all categories
  • 16. http://www.jdpower.com/microsites/simonton/ratings.htm
  • 17. http://vantagepointe.simonton.com/ This is where your customer can schedule an appointment This is where your customer can learn all about VantagePoint
  • 18. Product line review
  • 19. 6500 Double Hung Fusion-Welded Frame and Sash Accessory Groove For the addition of decorative trim & to aid in installation Profiles and sashes are fused together to create a weather tight, strong onepiece unit. Extruded Screens For strength and durability Dual Air Locks For ventilation Exterior Frame Cam Lock Multiple Chambers Profile Unique designed secure window lock Flush Mounted Tilt Latches For a clean, smooth sash rail. Tilt in/Lift out Sash Allow sash to tilt in for easy cleaning ¾” Stainless Steel ConstantForce Coil Balance Allows for a maintenance free, system for sash stability. Contoured Extruded Lift Rails Allows for easy opening –no matter how big the window. ⅞” Insulated Glass Unit Double pane, Double strength glass with Low E and Argon Gas for increased energy performance Vinyl profiles are filled with 13 dead air chambers that increase window insulation and aides structural integrality Meeting Rail Makes for a tight seal with our patented Interlocking/Over-lapping design Supercept Spacer System Makes for low conduction rates, moisture-resistance and thermal efficiency 3 ¼” Frame Allows to fit most openings
  • 20. 6100 Features Narrow Fusion-Welded Frame and Sash 7/8” more glass top to bottom & side to side 1 Vent Latch New narrow profile provides more viewing area. Profiles and sashes are fused together to create a weather tight, strong one-piece unit. For ventilation. Cam Lock Multiple Chambers Profile Unique designed secure window lock Vinyl profiles are filled with dead air chambers that increase window insulation and aides structural integrality Flush Mounted Tilt Latches For a clean, smooth top sash. Meeting Rail Tilt in/Lift out Sash Makes for a tight seal with overlapping interlocking design that reduces air infiltration. Allow sash to tilt in for easy cleaning Intercept Spacer System 1/2” Stainless Steel Coil Balance Makes for low conduction rates, moisture-resistance and thermal efficiency Allows for a maintenance free, system for sash stability. Dual Contoured Extruded Lift Rails Allows for easy opening –no matter how big the window. 22 Stepped Sill Better protection against air and water infiltration ¾” Insulated Glass Unit Double pane, Single-strength glass. Glass packages with LowE are available. 3 ¼” Frame Allows to fit most openings
  • 21. 23
  • 22. Summary •Best window manufacturer in the industry •Best company in the industry •Best warranties in the industry •Greatest selection of standard products •Something to fit everyone’s budget
  • 23. QUESTIONS?
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