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1.            FirstnameLastname.com          The  Social  Media  Resume  By  Jodi  Anderson  Flickr  mkhmarke9ng   2. Seeking  enthusias9c,      …
  • 1.            FirstnameLastname.com          The  Social  Media  Resume  By  Jodi  Anderson  Flickr  mkhmarke9ng  
  • 2. Seeking  enthusias9c,            tech  savvy,  summer  intern  to  fill  posi9on  –              apply  online  Flickr  Tax  Credits  
  • 3. “We receivedthousandsof applicants and narrowedit down to fourteen basedon keywords found inthe applications.”“ Congratulations you’vebeen selected for an      interview.  Flickr  Ayolt  de  Roos  ”  Your  Future  Employer  is  Watching  You  Online.  You  Should  Be,  Too.  By  Michael  Fer9k.  Harvard  Business  Review.  2012.  
  • 4. He  walked  up  to  the  recep9onist  and  gave  his  first  name  and  last  name  –  and  stated  He  was  there  to  interview  for  the  summer  intern  posi9on  listed.                    “Please  have  a  seat  –  they  will  be  right  with  you”  Flickr  trieu88  
  • 5. “Hello,  my  name  is  FirstnameLastname.”  He  said,        as  He  extended  his  hand              towards  the  man  in  the  suit.  “Nice  to  meet  you.    I  will  be  interviewing  you  today.  Let’s  get  started.  Via  Flickr  Richard.Asia  ”
  • 6. “As  part  of  the  hiring  process,  we  like  to  evaluate  our  applicants  web  presence  –  their  tweets,  blogs,    status  updates,  online  profiles  and    pictures,  and  websites  visited.  Standard    resumes  don’t  provide  us    with  much  depth    these  days.”    Flickr  Jason  A.  Howie   No  More  Resumes,  Says  Some  Firms.  By  Rachel  Emma  Silverman.  Wall  Street  Journal.  2012  
  • 7. “It’s  a  growing  trend  in  today’s  industry.    ________________      Over  75%  of  employers  ac9vely  research  poten9al  candidates    online”    Flickr  dorywithserifs    Your  Future  Employer  is  Watching  You  Online.  You  Should  Be,  Too.  By  Michael  Fer9k.  Harvard  Business  Review.  2012.  
  • 8. that  your  previous  employer  was  a  ‘lazy,  good  for      nothing                                                                          ‘                      who  ‘shouldn’t  be                allowed  to  run  a  business’.”    Flickr  Vince  Welter    uncensored  “It  has  come  to  our                  a^en9on    
  • 9. Binge  drinking  seems  to  be  your  weekend                  hobby..    “Based  on  intoxicated,  and  destruc9ve    photos  of                      yourself.  Flickr  Sebas9anVera    ”  
  • 10. “And  that  you  were  once  involved  in  a  cyberbullying  case  in  middle  school.  “As  the  bully.”  Flickr  DeathByBokeh”  
  • 11. “I  am  sorry,  but  your  digital  footprint  does  not  align  with  theimage  and  values  of  our  company.                We  regret  to  inform  you,  that  you  will  not  be  our  next  intern.    Flickr  Snap-­‐shooter!    ”
  • 12. “I  suggest  you  ‘Think  B4  You  Post’next  9me…    Flickr  MyTudut    European  Commission  h^p://ec.europa.eu/news/science/100209_1_en.htm)    The  Internet  never  forgets”  
  • 13. Leaving  the  interview  He  was  distracted  by  the  amount  of  his  personal  informa9on  that  was          accessible  to  anyone            who  wanted  to  look.  Flickr    Valen9n.O^one    
  • 14. He  never  thought  it  could  happen  to    Him.  Flickr  @boe^er    
  • 15. Determined  to  renew  his            web  presence          and  file  for  reputa9on  bankruptcy,          He  discovered  many  resources  to  guide                          him...  Flickr  will  ockenden   The  Web  Means  the  End  of  Forgeing.  By  Dan  Schaebel.  Forbes.  2011  
  • 16. 1.  Clean-­‐Up  Eliminate  aspects  of  your  profile  that  may          affect  your  employment  chances  Flickr  gabriel.jorby   Put  Forth  Your  Virtual  Best.  By  Daniel  Gula9  Huffington  Post  2012  
  • 17. 2.  Curate  Carefully  decide  who    you’ll  allow  past  the              ‘door’  Flickr  Andrew  Griffith Put  Forth  Your  Virtual  Best.  By  Daniel  Gula9  Huffington  Post  2012  
  • 18. 3.  Interact  ‘Leap’  into  conversa9on  with  influencers  in  your  target  industry  and                  func9on  Flickr  csco^2006     Put  Forth  Your  Virtual  Best.  By  Daniel  Gula9  Huffington  Post  2012  
  • 19. 4.  Promote  Promote  other  peoples’  content,  and      demonstrate  that  you’re  a  team  player  Flickr  hownowdesign Put  Forth  Your  Virtual  Best.  By  Daniel  Gula9  Huffington  Post  2012  
  • 20. 5.  Create  Align  your  domain  to    create  favorable            search  engine    op9miza9on  effects  Flickr  huladancer     Put  Forth  Your  Virtual  Best.  By  Daniel  Gula9  Huffington  Post  2012  
  • 21. Although  He  knew  his  efforts  wouldn’t  elude  him  of  his  online  past    -­‐  it  would  help  improve  his  online  future…  Flickr  brighter  than  sunshine    
  • 22. Flickr  incurable_hippie    Equipped  with  his  new  FirstnameLastname.com  reputa9on  He  was  prepared  to  take  on  the  professional  world  
  • 23. All  images  are  licensed  under  the  Crea9ve  Commons  Non-­‐Commercial  Share-­‐Alike  3.0  agreement,  and  sourced  from  Flickr.  Flickr  .Bala    
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