How To Engage Audiences With Snapchat Geofilters

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How To Engage Audiences With Snapchat Geofilters 1. Know your audience 2. Design with engagement in mind 3. Think twice about location Contact Filter Haus today and get started with Snapchat Geofilter marketing for your business! www.thefilterhaus.com -------------------------- Austin Dixon Founder of Filter Haus www.thefilterhaus.com
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  • 1. How to Engage Audiences With Snapchat Geofilters
  • 2. February 22nd, 2016 Snapchat introduced On- Demand Geofilters as “a fun way to help your friends or customers decorate their Snaps.”
  • 3. These On-Demand Geofilters offer advertisers a new, unique way to reach a platform with 100MM DAILY ACTIVE SNAPCHAT USERS 9,000 PHOTOS SHARED EVERY SECOND 8 BILLION DAILY VIDEO VIEWS
  • 4. “The value of your branding impression compared to impressions on any other platform is insanely high… [Viewers] have the ability to interact with [geofilters] in a contextually relevant and fun way.” —Gary Vaynerchuk entrepreneur, investor, author, public speaker, & internet personality
  • 5. How to Engage Audiences With Snapchat Geofilters 1. Know your audience 2. Design with engagement in mind 3. Think twice about location
  • 6. #1 KNOW YOUR AUDIENCE Discover the most popular types of content your audience consumes and why it resonates with them.
  • 7. Try to pinpoint why your audience shares the type of content it does.
  • 8. DESIGN WITH ENGAGEMENT IN MIND It’s imperative to understand how your audience uses and interacts with Snapchat. #2
  • 9. Answer the biggest question: What will make Snapchat users want to use my geofilter?
  • 10. THINK TWICE ABOUT LOCATION Make sure to target geofilters to locations where your audience actually uses Snapchat. #3
  • 11. Think about location as a three-dimensional space in order to maximize your ROI.
  • 12. The main goal is to find an authentic way into the daily routine of Snapchat users.
  • 13. No matter the occasion, can help your brand distinguish itself on Snapchat through custom geofilters.
  • 14. Location Specific With the ability to target between 20,000 and 3,000,000 sq/ft, custom Snapchat geofilters give you versatile options to target your audience. Instant Sharing Branded visual content instantly shared with a persons peer group, in context, has huge value. Early Adoption Custom Snapchat Geofilters allow your brand to be an early adopter with one of the fastest growing marketing tools out there. Highest Value Per Impression Snapchat is an engaging platform as it captures both an impression with the user and everyone who receives the Snapchat. Instant Attention Eye-catching geofilters are high-impact for users as they’re overlaid on phone screens. Unlimited Impressions After geofilters are implemented, there’s no limit on how many times users can use yours — giving you the opportunity to continually be in front of users at no extra cost.
  • 15. DESIGN DEVELOPMENT DELIVERY Our team will work with you to create a custom Snapchat Geofilter for your event or business We will take care of implementing the Snapchat Geofilter to your desired date, time & location Our team will provide next-day analytics for your Snapchat Geofilter campaign
  • 16. www.thefilterhaus.com
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