LG styler

of 15

Please download to get full document.

View again

All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
PDF
15 pages
0 downs
13 views
Share
Description
1. NEW JOURNEY Ali Babar, Anita Yuan, Iris Ma, June Hwang, Samantha Whynot 2. How to expand successfully in Chinese B2B market with LG Styler? 3. Table of Contents ã…
Transcript
  • 1. NEW JOURNEY Ali Babar, Anita Yuan, Iris Ma, June Hwang, Samantha Whynot
  • 2. How to expand successfully in Chinese B2B market with LG Styler?
  • 3. Table of Contents • Interior Design Industry • The company: BBBZS • Action Plan: ATL, BTL • Optimum Price • Expected Outcome
  • 4. Interior Design Industry in China Interior Design Industry Houses? Office • Industrial output 32 billion USD in 2010 • Growth rate of 388.9% in 10 years time • Chinese vacancy rate: 26% • “People purchase real estate mainly for investment” • Future tendency • Market Demand
  • 5. Main Features • Sanitization • Crease Care • Refresh
  • 6. Company Profile • Construction & Engineer – Interior Design Company • Established in 2006 • Based in Beijing • Focus on office & business space
  • 7. Sample Designs
  • 8. Why BBBZS? BBBZS Partnership Relations Sustainability Value Fit
  • 9. Distribution Channel LG BBBZS Real Estate e.g. SOHO Businesses Other business (renovation)
  • 10. Action Plan -ATL Advertise in DECO TIMES • Covers 90% of interior design companies and buyers for commercial housing in Beijing • Have 90,000-150,000 readers per month • Estimated Cost: $1,500USD for one full page advertisement
  • 11. Action Plan -ATL Advertise in Interior Design Fair • Put the exhibition stand in the Fair and hand out the flyers Estimate cost per day: $285USD
  • 12. Action Plan -BTL Step 1: Informational meetings Step 2: Offer 5 complimentary units Step 3: Promotional guidelines Step 4: Showroom display Step 5: Reviews Ongoing: Maintenance and Warranty
  • 13. Optimum Price • Offer 25% B2B discount rate • Per unit price $2,250
  • 14. Expected Outcome SOHO Office Space Total: 170,000 m2 SingleOffice : 175 # of Office Units: 971 Executive Employees (20-25%) # of Executive Offices: 194-242 SOHO Sales Revenue (LG Styler Unit price=$2,250) $436,500-$544,500
  • Related Search
    Advertisements
    Advertisements
    We Need Your Support
    Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

    Thanks to everyone for your continued support.

    No, Thanks