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1. Photo Album by PRIYA 1 PRESENTED BY, SIVA PRIYA .S PRASANTH MISRA NISARG TRIVEDHI PAWAN BHATI VIKAS DAHIYA 2. PRODUCT SYSTEMS & MIXES Product system - Group of…
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  • 1. Photo Album by PRIYA 1 PRESENTED BY, SIVA PRIYA .S PRASANTH MISRA NISARG TRIVEDHI PAWAN BHATI VIKAS DAHIYA
  • 2. PRODUCT SYSTEMS & MIXES Product system - Group of diverse but related items that function in a compatible manner. Product mix – Product assortment- Set of all product and items a particular seller offers for sale. INTRODUCTION Founded at 1958 as GOLD STAR Name changed at 1995 as LG Electronics 2
  • 3. Refrigerator LG ELECTRONICS Product Line of LGE Side by Side – 10 Single door – 19 Double door - 41 Water purifier Television LCD – 12 LED – 31 Plasma - 9 Washing machine Front load – 8 Top load – 26 Automatic – 25 Dryer - 3 Video DVD player – 106 DVD Recorder – 40 Blue Ray DVD – 8 Others - 35 Microwave oven Air Purifier 2 Models 33 Models 2 models 4
  • 4. Air ConditionerAudio Computers Ref compressorVacuum cleaner 3 models LCD – 12 LED – 13 Projector – 10 Optical - 2 Split AC – 42 Multizone AC- 26 SingleZone – 7 Standing – 4 Ceiling – 8 Window – 166 Room – 92 Multi .v - 89 3 Models 45 Models 5
  • 5. WIDTH – Different product lines the company carries. LGE– 13 lines. Water purifier Air PurifierAir Conditioner Washing machine Vacuum cleaner Microwave oven Computers Mobiles Refrigerator Audio Video Television Ref compressor 6
  • 6. LENGTH– Total number of items in the mix. Length of LGE – 1579 Total Length No of Lines AVERAGE LENGTHT = 1579 / 13 Average Length = 121. 5 7
  • 7. DEPTH - Variants offered in each product line. Example: LGE AC has 434 models in 3 sizes like 1, 1.5, 2 tons. Depth = Models * Sizes = 434*3 Depth = 1302 8
  • 8. Average Depth ( X + Y + Z ) ( Xn + Yn + Zn ) Average Depth X – Depth of AC Y - Depth of Mobile Z - Depth of TV Xn – No of models in AC Yn - No of models in mobiles Zn - No of models in TV This formula is for only make you to understand, it is not given in the book. 9
  • 9. CONSISTENCY - How closely related the various products lines are in end use, production requirement, distribution channels. LG - Products are highly related and can obtained from the same outlet. So it has high consistency. 10
  • 10. 11 THANK YOU!
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