Media Experiences in a Distraction-Saturated Reality

of 81

Please download to get full document.

View again

All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
PDF
81 pages
0 downs
20 views
Share
Description
Guy Haviv. our design director and partner talked at the online journalism conference - Digit 2015, about the possible ways for designing media experiences in an attention-deficit world.
Transcript
  • 1. 2015 Digit Media experiences in a distraction-saturated reality Digit Guy Haviv Design Director, Partner Tel Aviv
  • 2. About Designit 2015 We grow businesses by designing new experiences for humans, enabled by technology. We are a global strategic design firm making innovation happen for the world’s most ambitious companies. We design brands, products, services, digital & mobile experiences and fuse them with technology. Digit
  • 3. Overview San Francisco Madrid Barcelona Aarhus Copenhagen Munich Tel Aviv Sao Paolo Shanghai Tokyo Oslo Stockholm
  • 4. Digit Saturated Lives Modern life is becoming increasingly saturated, overloaded with information. 2015
  • 5. Digit Information overload is not ‘new’ 2015 Saturated Lives
  • 6. Digit For short period of time, it seemed that the iPhone and iPad can help with this with their full screen apps. iOS facilitated a single immersive experience at a time. 2015 Saturated Lives
  • 7. Digit But since then, social media mobile
 apps + increasing prominence of notifications made it increasingly harder to concentrate. 2015 Saturated Lives
  • 8. 2015 Digit FOMO “FOMO is a form of social anxiety, whereby one is compulsively concerned that one might miss an opportunity for social interaction, a novel experience, profitable investment or other satisfying event.” Wikipedia Saturated Lives Fear Of Missing Out
  • 9. Digit We struggle to concentrate,
 even when watching TV, or a film at the cinema. 2015 Saturated Lives
  • 10. Digit Saturated Lives For many people, time and attention are now scarce resources. 2015
  • 11. 2015 Digit More and more people have a hard time dealing with Distraction Saturated Lives
  • 12. 2015 Digit Q How do we create digital user experiences that are increasingly relevant in this reality? Question:
  • 13. 2015 Digit A By designing for helping users ‘making sense of the world’ By making discovery & consumption of content more familiar and simpler By designing for digestion By editing, curating & organizing fragmented media to be
 more linear Possible answers:
  • 14. Digit I’d like to walk you through a few inspiration points. 2015 Saturated Lives
  • 15. 2015 Digit Inspiration: 1. News on the web (Haaretz) Digit
  • 16. Digit Inspiration: News on the Web haaretz.co.il was re-designed several times in the past decade. 
 2015
  • 17. Digit Inspiration: News on the Web Online, Haaretz mostly imitates the competition, the result is yet another news portal. 2015 Haaretz NRG Ynet
  • 18. Digit Inspiration: News on the Web The tendency on these sites is to publish stories by categories, into ready-made templates. This includes web-only news and some stories from the printed edition 2015
  • 19. Digit Inspiration: News on the Web This means that the dominating organization method is the site’s categories, tags and web page templates. 2015
  • 20. Digit Inspiration: News on the Web Index pages are mostly the same template, with stories of the same category in the same place, with only text / images changing. Hierarchy is almost always determined by the template. 2015
  • 21. Digit Inspiration: News on the Web The content is often infinite: there’s always more content. I’m always looking at a subset of all content available through some list page. 2015 Content from today and earlier this week is mixed
  • 22. Digit Inspiration: News on the Web The print edition, however, is a finite object.
 It has a beginning, a middle and an end. 2015
  • 23. Digit Inspiration: News on the Web The print edition is edited, curated, organized, made hierarchical by experts - this results in a finite object. 2015
  • 24. Digit Inspiration: News on the Web When a person reads or skims this printed edition, and goes through it all the way to the end, there’s a feeling of accomplishment, even if she only skimmed her way through. 2015 Because she can get the sense of being ‘briefed’ and going ‘through everything’ - largely because the object is finite.
  • 25. Digit Inspiration: News on the Web So much of this output, which is highly valuable and done by the most senior talents in the org. and is barely utilized on the Web. 2015
  • 26. 2015 Digit Redesign Haaretz’ digital presence around it’s strengths: strong, thoughtful, critical, inspiring content, often with a long ‘durability’ Idea:
  • 27. Digit Inspiration: News on the Web Design it’s web presence around 2 main pillars:
 1. Editions 2. Online news 2015
  • 28. Online NewsToday’s Edition Use this as a basis of the website layout: Inspiration: News on the Web
  • 29. On the mobile view of the site Inspiration: News on the Web Online News Today’s Edition Today’s Edition
  • 30. An on a tablet Inspiration: News on the Web Online NewsToday’s Edition
  • 31. Digit Inspiration: News on the Web The ‘edition’ part includes the same content as the printed edition, in layouts and structure that are designed to work well digitally. 2015
  • 32. Digit Inspiration: News on the Web These editions are finite objects, even in digital.
 They have a beginning, a middle, and an end. It’s an ‘object’ a user can understand, skim, read, start & finish. Pay for. 2015
  • 33. Digit Inspiration: News on the Web The ‘online news’ content will be stronger as a result of the dichotomy between it and the ‘edition’ content. 2015
  • 34. 2015 Digit Q How can we leverage existing content that has the potential for a long lifespan? Question:
  • 35. Use this slide when displaying a bright image that can benefit from a dark background. Section name I assume you’re familiar with Kindle Singles
  • 36. Digit Inspiration: News on the Web I would enjoy reading a compilation of ‘election news’ content from one of the paper’s political commentators. Or a compilation of design articles from the last 6 months. 2015
  • 37. Digit Inspiration: News on the Web Those could be sold as ‘small digital books’ within a future Haaretz app, as in app purchases, and accumulated in a digital library 2015
  • 38. Digit Inspiration: News on the Web ~4 months after I originally talked about this, the New York Times released a refresh of their website. 2015
  • 39. Digit Inspiration: News on the Web Including many refinements, one of which is a new section called ‘Today’s Paper’ 2015
  • 40. Digit Inspiration: News on the Web And a new feature inside ‘NYT Premier’ is called TBooks 2015
  • 41. Digit Inspiration: News on the Web The redesign was extensive and includes many other features and enhancements. So we can’t attribute the impact on a specific feature or two, but in any case: Digital subscriptions grew by 18% 2015
  • 42. 2015 Digit Inspiration: 2. Voice Digit
  • 43. Digit Inspiration: Voice For quite a few people, consuming audio content is becoming increasingly important as our lives become busier. 2015
  • 44. Digit Inspiration: Voice This content comes in the form of podcasts, audiobooks, online radio and a mixture of the above. 2015
  • 45. Digit Inspiration: Voice This content comes in the form of podcasts, audiobooks, online radio and a mixture of the above. 2015
  • 46. Digit Inspiration: Voice This content comes in the form of podcasts, audiobooks, online radio and a mixture of the above. 2015
  • 47. Digit Inspiration: Voice The BBC is doing very good use of this trend, serving content in it’s dedicated iPlayer Radio apps as well as propagating it as podcasts to the iTunes store. 2015
  • 48. Digit Inspiration: Voice 2015 The BBC is doing very good use of this trend, serving content in it’s dedicated iPlayer Radio apps as well as propagating it as podcasts to the iTunes store.
  • 49. Inspiration: Voice
  • 50. Digit Inspiration: Voice For some people, this channel complements many daily activities: Commuting, walking the dog, exercising, washing dishes, etc. 2015
  • 51. Digit Inspiration: Voice I use podcasts and the BBC radio app as a learning tool: you can look up content on ‘color theory’ and get a list of things to listen to. 2015 which brings us to the next point.
  • 52. 2015 Digit Inspiration: 3. Learning Digit
  • 53. 2015 Digit Q How can we be ‘linearize media’ for learning? Question:
  • 54. Digit “Inject knowledge” 2015 Inspiration: Learning
  • 55. Digit Can we build ‘learning machines’? 2015 Inspiration: Learning
  • 56. Digit Is there a way to do this with voice? Build a learning-machine that is simple, speaks ‘directly’ to my brain and makes me learn new things? 2015 Inspiration: Learning
  • 57. Digit So of course there’s iTunes U 2015 Inspiration: Learning
  • 58. Digit Some new services are very good at this: 2015 Inspiration: Learning
  • 59. Digit Code Academy 2015 Inspiration: Learning - Success is within reach - Series of small achievements - Learning is interactive - Easy to pick up
  • 60. Digit Code Academy 2015 Inspiration: Learning Hour of Code app I can imagine myself completing this interactive thing, and gaining new skills. It won’t be about reading, it will be active.
  • 61. Digit But the real treat is a new tool called Gibbon. 2015 Inspiration: Learning
  • 62. Digit Gibbon: playlists for learning (video on next slide) 2015
  • 63. Digit2015
  • 64. Digit2015
  • 65. Digit Think of what’s possible for new learning experiences inspired by this? 2015
  • 66. 2015 Digit Inspiration: 4. Products that generate linear experiences Digit
  • 67. Digit Flipboard, of course. 2015 Inspiration: products that generate linear experiences
  • 68. Digit You would think that the kind of layouts Flipboard generates are only relevant on tablets, right? 2015 Inspiration: products that generate linear experiences
  • 69. Digit Wrong.
 Flipboard on the iPhone is focused & wonderful. 2015 Inspiration: products that generate linear experiences
  • 70. Digit2015
  • 71. Digit Section name Would people pay for a new, re-imagined edition of their favorite magazine that is intimate and close them me on their phone? (I would.) 2015
  • 72. Digit SundaySky 2015 Inspiration: Learning Generates ‘smart video’ out of various data sources AT&T Bill smart video
  • 73. Digit SundaySky 2015 Inspiration: Learning Generates ‘smart video’ out of various data sources Smart Video for Travel
  • 74. Digit Facebook Paper 2015
  • 75. Digit2015 Inspiration: products that generate linear experiences
  • 76. Digit Redux (closed) 2015 Inspiration: products that generate linear experiences
  • 77. 2015 Digit Summary Digit
  • 78. Digit 2015 Summary What happens when we apply this thinking to other types of media? 2014
  • 79. Digit 2015 Summary Perhaps by taking fragmented, distributed pieces of information and linearizing them into a finite experience, we can make them resonate in today’s world? 2014
  • 80. Leumi Card2015 Idea vs. Innovation Often times, in many organizations, it’s hard to tackle the need to innovate in the digital space. Common causes are operational complexity, tech feasibility, or the long time frames it takes to validate ideas. Surprisingly, it’s often the case that it’s best to engage these challenges head on.
  • 81. 2015 Digit Thank you. Digit Guy Haviv Design Director, Partner Tel Aviv designit.com guy.haviv@designit.com
  • Related Search
    We Need Your Support
    Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

    Thanks to everyone for your continued support.

    No, Thanks