Seo Roadmap

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A presentation describing the process of planning a Search engine optimisation campaign with an SEO Roadmap. Successful SEO Starts with a Plan! Created by Chris Finnegan for www.SEOCopilot.com.au
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  • 1. Successful SEO Starts with a Plan The SEO Roadmap ● What are your goals? ● Where are you now? ● What is the best way to get there? The SEO Roadmap by Chris Finnegan www.SEOCopilot.com.au
  • 2. “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.” Why should you care about SEO? ● 93% of online experiences begin with a Search Engine. [Search Engine Journal] ● 59% of consumers use Google every month to find a reputable, local business. [Search Engine Watch] ● SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. [Search Engine Journal] The SEO Roadmap by Chris Finnegan www.SEOCopilot.com.au
  • 3. What are your goals? ● Target Market ● Website Goals ● Keyword Research Measurable, realistic goals get best results The SEO Roadmap by Chris Finnegan www.SEOCopilot.com.au
  • 4. ● Google Ranking ● Website Visitors ● Website Audit ● Competitors Where are you now? Gauge your current SEO Performance The SEO Roadmap by Chris Finnegan www.SEOCopilot.com.au
  • 5. ● Website Optimisation ● Building Authority ● Content Marketing What is the best way to get there? SEO is hard work, there are no magic bullets The SEO Roadmap by Chris Finnegan www.SEOCopilot.com.au
  • 6. Resources SEO Tools Keyword Research Google Keyword Planner Competitor Research Moz Toolbar Website Audit Website Audit Tool Website Traffic Google Analytics Rank tracking Noble Samurai SEO References Google Webmasters Youtube Channel Google SEO Starter Guide Search Engine Land Connect with Chris Website www.SEOCopilot.com.au Google+ https://plus.google.com/+ChrisFinnegan/ LinkedIn http://www.linkedin.com/pub/chris-finnegan/28/869/212 Twitter https://twitter.com/seocopilotau The SEO Roadmap by Chris Finnegan www.SEOCopilot.com.au
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