Social Media Week 2013 and Beyond - Sooligan

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1. Average user has 130friends1 BILLION USERS23% of users check Facebook 5 times daily25% of users: don’t botherwith privacy settingsAuto-posting decreases likes&…
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  • 1. Average user has 130friends1 BILLION USERS23% of users check Facebook 5 times daily25% of users: don’t botherwith privacy settingsAuto-posting decreases likes& comments by 70%B2C results are 30%above average onSundays
  • 2. 200 MILLION ACTIVEUSERSMore searchqueries per monththan Bing + Yahoo– 32 billion.40% of people don’t actually tweetbut simply dip into their timelinesto keep tabs on what people aresaying 55% of peopleaccess TWITTERon Mobile53% of Tweeters recommendproducts
  • 3. Past 6 months – usersincreased by 724%1138% increase inuser engagement(more comments &likes)Top 5 Most Popular Hashtags#Love #instagood #ME #tbt #cute40 million photos postedper day90 MILLION ACTIVEUSERS
  • 4. 187 MILLION USERSEvery second 2 newmembers join;175,000 new profilesa day.Took 6 years to add their first 50million users; had 50 million in2011 alone.80% of members aredecision-makers in theirorganization50% of Fortune 100companies hire throughLinkedIN
  • 5. 20% of searches on Googleeach day have never beensearched for beforeJohn Hopkins, Notre Dame, & Harvard are topschools for social mediaOver 50% world population isunder 30 years old97% of PINTERESTusers are women
  • 6. WHAT COMES NEXT?
  • 7. Imagine you search for an Italian restaurant – the searchengine recommends 10 places in your city that yourneighbors and friends have visited, shows feedback fromthem, provides deals, and even allows you to ask specificquestions about the restaurants. Once you decide on arestaurant, the search engine allows you to ask therestaurant representatives and customers’ questions orbook a table. Afterwards, you can leave a review aboutyour experience---all within the same window andefficiency of sending a text message or tweet.Social search is a form of Web search which is centeredaround the Social Graph of the person conducting thesearch.
  • 8. Around Me
  • 9. RAVES/RANTS in anycity about:1. Local businesses2. Weather3. Traffic4. School/work life5. Governmentemployees6. Dining experience7. Nightlife8. Fashion
  • 10. Up-to-secondfeedback on localcurrent events,businesses, &activity.Helps others makeeveryday decisions.
  • 11. Localized Q&A
  • 12. 1. Social search is next big web concept2. A lot of innovation in social-location-mobile space(SoLoMo)3. Startups need to differentiate themselves from bigcompetitors to make it
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