Urban retailing Trends

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Mega Trends which are emerging in the coming years. This outcome has been achieved after referring research done by Frost and Sullivan /Arthor D.Little .. Useful for Retailer / Urban Marketing Guys
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  • 1. Urban Retailing Process Club Meeting Maker Towers Mumbai 28th & 29th May-2015
  • 2.  Emerging Urban Potential  Type of Urbanization  Future of Urban Mobility  Emergence of Alternative Fuels  Creating Value for Many  Ground Realty  Action Plan Agenda
  • 3. Emerging Urban Potential
  • 4. 1531.4 357.6 1016.9 1458.4 1304.5 1371.7 Emerging Urban Potential
  • 5. Urban All India Rural Urban India will drive a near fourfold increase in average national income Compound annual growth rate, % Emerging Urban Potential
  • 6. 1500 1200 900 600 300 0 300 M 361 50 M 16% 62 (17%) 1350 M 1 MARCH , 2001, 1027 M 1947 1951 1961 1971 1981 1991 2001 2011 2021 218 (25.7%) 285 (27.8) 366 .3 (31%) 459 M (34%) Emerging Urban Potential
  • 7. Source: India Urbanization Econometric Model; MGI Analysis Emerging Urban Potential
  • 8. +250 Total Population 856 1,040 1,155 1,470 Million Urbanization rate 26 28 30 40 % Source: India Urbanization Econometric Model; MGI Analysis Cities are likely to house 40% of India’s population by 2030. 220 290
  • 9. Urbanization,2008 % Pondicherry GDP 1990-2008 Compound annual growth rate, % Fastest growing states also had the highest urbanization rates Gujarat Maharashtra Bihar Tamil Nadu Haryana Kerala Andhra Pradesh Himachal Pradesh Orissa Jammu & Kashmir North East West Bengal Punjab Chhattisgarh Jharkhand Madhya PradeshUttar Pradesh Rajasthan Uttaranchal Karnataka GDP 2008, 2008 prices Delhi Emerging Urban Potential
  • 10. Emerging Urban Potential
  • 11. Mega Trend : Urbanisation Type In India
  • 12. Type of Urbanization
  • 13. Type of Urbanization
  • 14. INDIA URBANISATION SCENARIO CITY CITY
  • 15. HINTERLAND Type of Urbanization
  • 16. Type of Urbanization
  • 17. Type of Urbanization
  • 18. Type of Urbanization
  • 19. Future Mobility Scenario & Consumer Trends
  • 20. Greenovators High Frequency Commuters Family Cruisers Sensation Seekers Silver Drivers Low End Mobility Future of Urban Mobility
  • 21. Future Mobility Trends Mega Trends • Feminization • Individualization • Globalization • Neo-Ecology • Inter-connectedness • Mobility Socio-Consumer Trends • Down aging • Simplify • Deep Support • Family 2.0 • Multi-Graphiy • New LUXURY • Neo- Cities • Cheap- Chick • Greenomics
  • 22. Alternative Fuels for Alternative Vehicle
  • 23. Electric Vehicle CNG AUTO LPG ELECTRONIC VEHICLES BIO DIESLE
  • 24. Conclusions • Early penetration of EV in India would come through 2- wheelers; this would create infrastructures that would facilitate larger vehicles. • Low carbon transport transition shall deliver Air Quality and Energy Security co-benefits • Improved batteries with higher energy density will also help reduce weight of batteries: further pushing down EVs costs • Limited range per charge put constraints on penetration of cheaper EVs for urban transportation
  • 25. Scenarios Description: EV & EV_LCS Electric Vehicle Scenario (EV): Assumptions • Domestic policy supports: Direct capital subsidy, improved charging infrastructure, dedicated lanes, incentives for R&D in power train, batteries and smart grid technologies, quotas for EVs in urban public & goods transport •Battery costs comes down to half of current costs in next 10-15 years: driven by advancements in battery technologies, improvements in battery capacities, declining component costs, and economies of scale in production
  • 26. Mega Cities Mega Regions Mega Corridor Sustainable Smart Cities
  • 27. Retail Outlet Value Explosion Social Dimension Mental Dimension Services Fuels Value  CCTV Coverage  Auto Ticketing  Digital Density DS  SMS to Customer (RFID)  2T Dispensing  Automation  Fool proof traffic management  Dedicated tank lorry decantation area  Emergency helplines  No leakage/oil spillage SAFETY HI-TECH 24 hours operation  ATM  Doctor on call  Insurance  Utility payment drop box  Refreshment corner  Railway reservation  Consistency  Breakdown  Flat Tyre  Free Air  Free Water  Clean Toilet  Seamless practices  Petro Card Community  Premium Fuel Community  Customer Panel  ARB Users  Office Bearers of Adjoining Societies PRODUCTS QUALITY BRANDS  Speed  Mak  Petrocard  Hi-speed  V-care  Fleet card  NPND  NANO  Correct Delivery  Correct Quality  Lane Optimization  MS  LUBES  HSD CNG Value Explosion of our PFS Platinum Outlet
  • 28. Proposed Communication Strategy Value Proposition Re-Lauanch Advantage Demonstration Resonate with the customer Differentiate with the competition Re-enforcement of image Points of Leverage Image Augmentation Communication Explosion
  • 29. Thanks
  • 30. Future of Urbanization in India Urban Scenario Urban Trends Urban Consumer Behavior Smart Cities/BP CL First
  • 31. Mobility Trends Mobility Types Future Business Model Mobility Types 2020 Future of Urban Mobility
  • 32. Mega Trends Social Types Consumer Behaviouer Future of Urban Mobility
  • 33. 46 54 58 69 54 46 42 31 1990 2001 2008 2030 URBAN RURAL 15,903 29,100 49,043 238,041100%= Cities will account for nearly 70 percent of India’s GDP by 2030 Share of India’s GDP %; rupees billion, real 2008 7.4 100 5.9 28 728.3 Compound annual Growth rate, 2008-30 % Share of growth %
  • 34. The Middleweight Challenge • These cities by 2025 will have GDP in the middle of top 20. • They are Vadodara, Nagpur and Vizag. • Average GDP/per capita of emerging market cities is 30% of developed economic levels. • This gap will be closed and the figures will rise to 60% by 2025.
  • 35. Growing Middle Class  Benchmark levels = Rs.9 lac per year.  No of households with this income will be more in the emerging markets then developed economies. Shifting Demographics  50% of urban children and 50% of urban elderly with incomes above Rs.9 lacs will stay in emerging market cities.
  • 36. Creating a Pull Effect in Urban Market  Homogeneous Customer Behavior  Fast Life style  High Volumes  RO Expansion Difficult  Similarities < Differentiations  Volume Shifting to Suburbs
  • 37. 4 D Pull Effect Functional Smooth entry & exit l Easy ingress & regress l Dedicated Lanes l Best Lay out l Best MPD configuration l Convenient Maneuverability in forecourt, no queuing of vehicles Social Ability to interact with people through l Petro Card l Premium Fuel l Customer Panel l ARB Users l Official Bearers of the adjoining societies Cultural Ability to deliver Promise of the company being: L Innovative l Reliable l Caring Mental Ability to help transform others through l Regular Q & Q l Product Knowledge Transfer l Automation Knowledge intervention l Experience of Auto Ticketing, l SMS l Helping attitude of all ( DSM & Dealer) Dimensions
  • 38. Paradigm Shift Current Reality Leadership Model Foreman Compulsion Business Driver Focus Short Term Gains Long Term, Life time value chain Product Single Product Multiple Products Brand Structure Simple Complex Brand Architecture Number of Brands Focus on single brand Category Focus – Multiple Brands Dealer Communication Role Coordinator of limited options Team leader of multiple communication options Communication Focus Internal External as well as internal Business Focus Sales and Shares Identity of a friend in the locality
  • 39. Creating Pull Effect in Urban Market Strategic Plan NRO UPGRADATION ACTIVATING STRATEGY MODEL IMPLEMENTATION RESOURCE ALLOCATION STRUCTURAL IMPLEMENTATION MANAGING CHANGE ROLE CLARITY IMPLEMENTATION STAKEHOLDER MANAGEMENT FUCTIONAL IMPLEMENTATION ACHIEVING EFFECTIVNESS OPERATIONAL IMPLEMENTATION Evaluation & control FEED BACK
  • 40. Creating Pull Effect in Urban Market Training Dealer/ DSM RO specific Element in Place Position Practices Communication
  • 41. Creating Pull Effect in Urban Market Focus Activity – Services – Safety – Hi-tech – Social Dimension FUNCTIONTING PRACTICES RELATIONSHIP Dealers BPCL Promise – Innovative – Caring – Reliable Activities Done by the Dealer
  • 42. Volume Driver Benefit  Functional  Emotional  Self Expressive  Social Creating Pull Effect in Urban Market SocialFunctional Mental RO Relationship Building
  • 43. Creating a “ Pull Effect” in Urban Market  Sales Officers / TM to develop DNA of the RO E.g. All Platinum PFS ROs  Re-interview all the DSMs  DSM & Dealer connect is the KEY TRAINING Communication to the Customer
  • 44. Need for New Town • India needs 6000 town with > 1 LacPopulation. • 423 towns & cities (> 1 lac Population): 60.3% of urban population. • 4728 towns (< 1 lac population): 39.7% of urban population. • Some of these urban areas could be Upgraded as integrated towns.
  • 45. INDIA URBANISATION SCENARIO Towns to accommodate 70% 70% Suburbs up to 30 min 20% Villages 10% At least one town within 60 min.
  • 46. • The most cost effective efficient and environment friendly transport system is provided by having • Rail as the basic and; • Walk, Cycle, Rickshaws etc. feeders. • Development of new rail-based transportation network in the existing cities require substantial capital investment • On the other hand developing new urban centers along the existing rail corridors prove cost effective. Use of Existing Rail-Corridors INDIA URBANISATION SCENARIO
  • 47. Area 1,96,024 sq.km. Total Population (2001) 5,05,96,992 Future Population 9.6 crores Urban Population @ 75% 7.2 crores (approx.) Required Corridor Area to accommodate 7.2 crore population (assuming 10, 000 persons per sq. km. 7,200 sq.km INDIA URBANISATION SCENARIO
  • 48. Area 308,000 sq.km. Total Population (2001) 96,752,247 Future Population 18 crores Urban Population @ 75% 13.5 crores (approx.) Required Corridor Area to accommodate 7.2 crore population (assuming 10, 000 persons per sq. km. 13,500 sq.km INDIA URBANISATION SCENARIO
  • 49. • Existing Potential Corridor in the state : 2610 km • Developing 50% of the potential corridor will be adequate to accommodate the future growth of the urban population. INDIA URBANISATION SCENARIO
  • 50. Area 2,75,068 sq.km. Total Population (2001) 13,500 Future Population 14 crores Urban Population @ 75% 10.5 crores (approx.) Required Corridor Area to accommodate 7.2 crore population (assuming 10, 000 persons per sq. km. 10,500 sq.km INDIA URBANISATION SCENARIO
  • 51. • Existing Potential Corridor in the state : 1940 km • Developing 37% of the potential corridor will be adequate to accommodate the future growth of the urban population. INDIA URBANISATION SCENARIO
  • 52. • Existing Potential Corridor in the state : 2815 km • Developing 37% of the potential corridor will be adequate to accommodate the future growth of the urban population. INDIA URBANISATION SCENARIO
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